‘All we hear is radio gaga’

Queen’s 1984 hit ‘Radio GaGa’  is a song about radio’s loss of importance in people’s lives following the development of video and stations like MTV. They tell the story of how radio “made ’em laugh, made ’em cry, you made us feel like we could fly” and in many ways, mourn the loss of it’s role in everyday life “so don’t become some background noise”.

It’s quite ironic that nearly 30 years later, I am writing a blog post on just how significant radio is in my life and in the lives of original artists, bands and songwriters. In fact I am going to go so far as to say that it is more significant to me right now than any other form of music revenue; gigs, merchandise, music sales. Gigs cost a lot of money to run, travel is expensive and venue hire is costly. Unless you are a well known and established act, money from merchandise will really only serve as pocket money in the early days especially when you have to make back all the money you spent on it. And as for music sales….

For the past 3 years, I have supplemented a proportion of my previous income through cover gigs, piano teaching and performing at weddings, corporate events etc. Outside those income sources and hours worked, I have also worked an additional 30 hours per week without any pay in order to set myself up and dedicate as much time as possible to myself as an artist and songwriter. I knew it was always going to be made up of very long hours, hard graft and a lifetime supply of patience and finger crossing in the early days!

However, I have actually been very lucky in the early years of my career as a songwriter in that every few months or so, a lodgement is made into my account from IMRO (Irish Music Rights Organisation) with my earnings from radio play and somehow those 30 unpaid hours every week start to feel somewhat worth it. Whilst the amounts are small in proportion to the hours worked, it is a huge reward of spirit, energy and self-esteem. It opens up the possibility and hope that it will amount to a reasonable annual salary one day.

My point of this blog is that the relevance of radio in the life of a songwriter or original act is enormous both financially and emotionally. It is also extremely relevant to the regrowth of the Irish economy, perhaps an income source that the government have overlooked for a long time. If I make a living in this country through the broadcast of my music, I will stay in this country and put that money back into the revenue stream. It’s common sense. Millions of euro leave this country in royalties to overseas artists and their representatives every year. Millions…

(I was delighted to read today that TD’s had met with a delegation of Irish music industry representatives to discuss the possibility of increasing the percentage of Irish music played on Irish radio to 30%)

Whilst I know it may not be as black and white as I make it, I do know that if the government, the BAI (Broadcasting Authority of Ireland) and the radio stations witnessed the look of sheer delight that appears on my face every few months when my work is financially rewarded, they wouldn’t think twice about making positive changes as soon as possible to make it happen over and over again all over the country! It seems like a very simple move forward??? Irish people would get the opportunity to hear more music from their own artists, radio stations could capitalise on new business opportunities working with new independent music businesses and labels and more of our songwriters and artists could actually make a living out of their unique trade.

“You had your time, you had the power, you’ve yet to have your finest hour”. For some reason, this quote from Radio GaGa feels very appropriate and true at this very moment in time…
 Radio GaGa, written by Roger Taylor,Queen


2 Comments Add yours

  1. Feidhlim Byrne says:

    Very good article Sinead. Well said. I’ve been saying the same for years and I truly believe that the radio stations would also benefit massively from playing more Irish artists as the money would go back into the stations through ads for gigs, venues, album releases, music stores, recording studios, etc. And I don’t mean more 1 and 2 plays here and there to meet quotas, I mean getting behind more artists and give them the same level playing field as the Olly Murs, Rihanna’s, etc etc. Play them the same 20-30 times a week for many weeks and not the handful of plays for a week or two and then one or two in the next month. It would be great to see but it won’t happen in our time as long as they think they’ll lose their audience and they believe they’ll lose their jobs. A lot of fear.

    I listened to one of the Irish shows last week, Totally Irish on 98FM if I remember correctly, and there was at least half a dozen songs there that would fit any daytime playlist but when I look at our system, that may have been the only play each song received across the 46 stations we monitor. I believe the station heads of music should be listening to these shows to pick out worthy tracks to add to the playlist and show more respect to the presenters who are very tuned into what is happening out there and could be recommending many songs each week.

    Anyway, delighted it has been going well for you Sinead and hopefully it continues that way for many years and with many more artists getting the same recognition and more in the future.

    1. Hi Feidhlim, thanks for leaving your comment. Great to have your feedback especially from someone who deals with it on a daily basis and is so experienced in this area! It just seems to simple and so obvious that its very frustrating when we still have to beg for airplay… Hopefully that fear that the stations have will dissolve into the prospect of being the leaders and at the cutting edge of Irish radio. I regularly tune into the BBC stations just to uncover great new music and taking on the role of responsible music play listing has been a great success for them in my opinion.. We’ll watch this space!!!

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