‘MATTHEWS TAKE YOU THERE’ – My first company song!! #sRated

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So after months and months of waiting to share the news with you, I can finally reveal that I have written my first ever company song for Irish transport and tour operator Matthews.ie!!!

http://MATTHEWS.IE

I was delighted that at the end of 2013 Paddy Matthews CEO of the company, asked me to write a song for them. I was a little scared to be honest, simply because of the nature of the song he wanted. It had to showcase the company services and sentiments and also include the company name. Now, as anyone who writes songs or poems know.. rhyme whether it’s in your face or barely recognisable, some words are nearly impossible to use. The vibe and momentum of the word and how it moves and fits into the song and with the music is also a massive factor. Anyways, without boring you, the point is that ‘Matthews’ is a very difficult word to fit into a lyrical sentence!! 🙂 I wrote a blog post at the time describing my experience of writing to brief, which you can read here: https://sineadmcnally.wordpress.com/2014/04/01/do-these-briefs-fit/

But I decided to give writing the company song a shot and after a few days of pulling my hair out and revisiting lots of different ideas, Matthews Take You There finally came together!! It is being launched on May 7th in Dundalk in conjunction with the company’s 20th anniversary, alongside another project that I have worked on with Matthews.ie called the ‘Matthews Arts Showcase’ and it deserves a whole blog post of it’s own, which will be posted soon!

Matthews Take You There Song and Video

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Burning out and bouncing back…

For the first time in just under a year, I am back in the recording studio. It’s actually hard to believe that it has been that long and I suspect people have wondered why I have been so musically quiet this year. For 2 years, I consistently released my music. Starting with the first release ‘Moody Blues’ in February 2011, followed by ‘Green Eyed Monster’ in June and ‘Dance With Me’ in December. Then in 2012, I prepared, planned and recorded my debut EP ‘10,000’, which I released in August last year and it included two new single releases and a tour. ‘10,000’ was a milestone for me but it also began a period of ‘burnout’. Having packed up my belongings from the classroom where I taught up until June 2010, the pressures of self-management, funding, promotion etc took its toll by November 2012 and it was time to stop for a little bit. The constant pressures, meeting the bills, managing a music career and just trying to have some form of normal life got too much and I was forced to stop thinking about it all for a while.

Truth is, I never ever stop thinking about it all. I did however manage to find a good mental space to adjust again and to deal with any disillusionment, frustrations and general fatigue that working in the music industry brings. Winning the ‘MRU’ Best Female in December 2012 was just incredible. It was a fantastic acknowledgement of my two and a half years of effort and commitment and for a week or two, the buzz from the award gave me a new lease of life. I really believe that award events like the MRU (Music Review Unsigned) are so important and its really important that events like this happen every year!

Of course with the beginning of a new year, it also meant the start of the music plans for the year ahead. By the time it got to the third week in January I had a release schedule and project description prepared. To cut a long story short, a series of unexpected musical diversions took place and the schedule changed within the space of the next month. I was a little concerned about not sticking to the plan but it appears to have been a little blessing in disguise.

It’s now the middle of May 2013 and the creative spark is very much alight again and naturally with getting older, I do think a new musical maturity has come with it. I am back working with Martin Quinn at Jam Studios in Kells and we are trying out some new sound ideas. I don’t want to give too much away but we are using a very electronic starting point infused with some rock music features and not forgetting my little love for pop and classical music!!

Ok, so that description hasn’t helped but in simple terms I have grown up. The last couple of years have been a series of highs and lows and I have learned to take advice, something I wasn’t so good at starting out. I know what I want to do and I also know what I need to do. I believe its about finding the balance between making a personal decision and making a business decision. I make no excuses for following some musical trends and I don’t buy into the potential criticism’s about compromising my art or creativity. For me and for the moment anyway, it’s a business and I must make decisions that ensure it becomes a successful business.

However, I do look forward to the day when I can sit in a studio and record a 10 minute long song with whatever sounds I choose knowing that the song is purely an expression of myself at that moment in time with no time constraints or financial pressures.

In the meantime, it’s back to the tracks. Very excited about the new music. Watch this space..

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All my music is available to buy from digital music stores, iTunes, Amazon etc.
To contact me, please email: mcnallysinead@hotmail.com